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The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of

The Coca-Cola Company introduced New Coke in 1985. Within three months of this introduction, negative consumer reaction forced Coca-Cola to reintroduce the original formula of Coke as Coca-Cola Classic. Suppose that two years later, in 1987, a marketing research firm in Chicago compared the sales of Coca-Cola Classic, New Coke, and Pepsi in public building vending machines. To do this, the marketing research firm randomly selected 10 public buildings in Chicago having both a Coke machine (selling Coke Classic and New Coke) and a Pepsi machine.

The Coca-Cola Data and a MINITAB Output of a Randomized Block ANOVA of the Data:

Building
1 2 3 4 5 6 7 8 9 10
Coke Classic 35 130 141 53 139 25 70 240 118 84
New Coke 7 113 62 16 50 13 37 145 53 145
Pepsi 32 81 95 45 48 45 63 122 74 101

Two-way ANOVA: Cans versus Drink, Building

Source DF SS MS F P
Drink 2 8,923.4 4,461.70 5.27 .016
Building 9 54,263.9 6,029.32 7.13 .000
Error 18 15,231.9 846
Total 29 78,419.2

Descriptive Statistics: Cans
Variable Drink Mean
Cans Coke Classic 103.5
New Coke 64.1
Pepsi 70.6

(a-1)

Calculate the value of the test statistic andp-value.(Round "test statistic" value to 2 decimal places and "p-value" to 4 decimal places.)

Test statistic
p-value
(a-2)

At the 0.05 significance level, what is the conclusion?

Reject H0
Do not reject H0

(b)

What is the Tukey simultaneous 95 percent confidence interval for the following?(Negative amounts should be indicated by a minus sign. Round your answers to 3 decimal places.)

Confidence interval
Coke Classic - New Coke [,]
Coke Classic - Pepsi [,]
New Coke - Pepsi [,]

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