Question
The common stock of Rush Toys Inc. has a daily standard deviation of stock price returns 75 basis points (0.75%).On a certain day, call it
The common stock of Rush Toys Inc. has a daily standard deviation of stock price returns 75 basis points (0.75%).On a certain day, call it day 0, Rush Toys announces the launch of a new product line.You have been asked to evaluate whether the announcement was well received by the market.You decide to take the skills you learned in Core Finance and Data Analysis and perform an event study.The expected return on the market portfolio is 2 basis points a day (0.02%).An abnormal return is considered statistically significant if it is larger than 2 standard deviations in absolute value.
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