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The company analysed the offer into Fantasy and Reality matrix. Excitement in the offer was maintained by products such as Star Wars, Harry Potter and

The company analysed the offer into Fantasy and Reality matrix. Excitement in the offer was maintained by products such as Star Wars, Harry Potter and Pirates. The more technical were inspired by Technic and Architecture. The younger age group enthralled with Bob the Builder. !

The Lego Case Study.com from John Ashcroft and Company, experience worth sharing. Page 22

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