The company I chose was a "Eco-Friendly Cleaning Service". This offers the fundamental needed for eco-friendly cleaning solutions for both homes and businesses. Those who value sustainability and environmental friendliness make up the target audience, most likely. There may be difficulties to entry due to the competition from well-known cleaning companies and the requirement for skilled staff members with experience and training in eco-friendly cleaning methods. However, given the growing interest in ecological issues and environmental responsibility, this service offers a potentially lucrative possibility.

The following are instructions for parts 2-4 of this assignment 2. Competitors. Normally, I ask that at least two competitors be discussed. However, discuss a single primary competitor (just one) for your product or service. If you do not have a direct competitor (direct competitor-competing in the same market with similar products (goods or services)), then find an indirect competitor (maybe a similar business in another area)

3. Competitor name and location (give name, if brick and mortar give city location, if online give at least one of their online addresses). 4. Description of their business (what goods or services they sell, what they do, how they operate, etc.). Give enough detail that a reader can visualize the business. Use the heading Description of business for this section. 5. What is their pricing strategy? (You can get some sense of pricing strategy by looking at the competitors prices and comparing it to what others price for similar items. Take into consideration the quality of the items (also brands) sold when making comparisons. Use the heading Pricing strategy for this section. 6. What is their promotions strategy? Discuss what promotions and brand building platforms (social media types) they are using. Give examples of content from all the platforms used and the likely strategy for each platform. Use the heading Promotions strategy for this section. 7. Find comments about their business in blogs or online comments or from ratings services. Give examples of comments. Characterize your findings. Summarize the results. Use the heading Blogs or online comments or ratings for this section. 8. Strength of competition and how they will be competing with your business? Include their strengths and weaknesses and how your business compares. Use the heading Strengths and weaknesses for this section.

9. Organizational Form. Include a discussion of what the firms form of organization will be and why? (Corporation, Sole proprietorship, partnership, Limited Liability Company, etc.

10. Name your business (preliminary-you could change it later)