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the company is Roku Description of Team Project Completed projects are due at the end of the semester (see course outline for due date). Any
the company is Roku
Description of Team Project Completed projects are due at the end of the semester (see course outline for due date). Any students not handing in a marketing plan by this date will receive a failing grade of "O" for that paper. Marketing plans must be submitted on the due date found in the course syllabus, The project is to be done as a group of four (more or less depending on total student enrolled in class). The team will be assigned a company to research. The purpose of the paper is to develop a marketing plan for one product or service offered by your assigned company for a 5 year period. As a reminder, a marketing plan is a road map for the marketing activities of the company for a specified future time period. The paper should include the following topics: 7. Market - Product Focus a. Marketing and Product Objectives (for 5 years) i. Target Markets ii. Points of Difference iii. Positioning Description of Team Project Completed projects are due at the end of the semester (see course outline for due date). Any students not handing in a marketing plan by this date will receive a failing grade of "O" for that paper. Marketing plans must be submitted on the due date found in the course syllabus, The project is to be done as a group of four (more or less depending on total student enrolled in class). The team will be assigned a company to research. The purpose of the paper is to develop a marketing plan for one product or service offered by your assigned company for a 5 year period. As a reminder, a marketing plan is a road map for the marketing activities of the company for a specified future time period. The paper should include the following topics: 7. Market - Product Focus a. Marketing and Product Objectives (for 5 years) i. Target Markets ii. Points of Difference iii. Positioning Step by Step Solution
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