The company that I have chosen for this assignment is Apple. Inc.

Your strategic plan must be future-oriented and must

• Describe the company, the company's history and its 4Ps (Product, Price, Place, and Promotion).
• Examine the company's mission statement and assess its impact on the organization's activities.
• Explain the current situation of the organization in the market (industry, market, and general environment analysis).
• Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for
• Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
• Summarize the results of your Environmental Scan and Porter's 5 Forces.
• Evaluate the degree to which they aid in conceptualizing the company's competitive position in its marketplace.
• Assess the company's international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
• Assess the financial performance and condition of the
• Operational budget: Research and assess the company's operational budget.
• Assess the performance in terms of key performance indicators.
• In your analysis, be sure to include profitability ratios relevant to your analysis.
• Debt to Equity ratio
• Debt to Assets ratio
• Based on the data, evaluate the overall current financial condition of the company.
• Support your analysis by referring to the company data
• a three year end trend analysis
• Assess how your Operational Budget analysis affects your three-year strategic plan.
• Recommend an organizational structure in terms of the organizational design as defined in Abraham (2012) section 2.6.
• Assess the impact of the strategic plan on the organizational culture.
• Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion.
• Recommend marketing positions and opportunities for growth in your strategic plan
• Add specific language to the strategic plan that addresses the company's Corporate Social Responsibility
• Explain your plan to measure the success of your strategic plan
• Submit the Strategic Plan to the instructor.