2 Is the message a USP, i.e. how does it relate to redundant? Is the copy structured...

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2 Is the message a USP, i.e. how does it relate to redundant? Is the copy structured to maximise the competitive offerings? impact of the visuals?

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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Question Posted: Oct 17, 2024 01:00 AM

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2 Is the message a USP, i.e. how does it relate to redundant? Is the copy structured...

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Integrated Marketing Communications

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