1 Is there a single central message or idea? Is it your 18 Are the pictures explicit,...

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1 Is there a single central message or idea? Is it your 18 Are the pictures explicit, simple and single-minded?

strongest, most provocative idea? 19 Do the words reinforce the pictures or are they merely

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Integrated Marketing Communications

ISBN: 9781849205719

2nd Edition

Authors: Rosalind Masterson, David Pickton

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