Question
The company's budget is based on a 15% market share of the total market demand of 150.000 units. Demand in the market was realized at
The company's budget is based on a 15% market share of the total market demand of 150.000 units. Demand in the market was realized at the level of 100.000 units, of which the company's market share was 22%. Product standard unit margin was €35/unit.
1. Calculate the market share difference.
2. Calculate the demand difference
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