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The competitive threat that outsiders will enter a market is weaker when Multiple Choice the industry's market growth is rapid. buyers have little loyalty to
The competitive threat that outsiders will enter a market is weaker when
Multiple Choice
the industry's market growth is rapid.
buyers have little loyalty to the brands and product offerings of existing industry members.
newcomers can be expected to earn attractive profits.
the pool of entry candidates is large and some have resources that would make them formidable marke contenders.
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