The connection between Customer Understanding and Design and Delivery is very clear. Use these two Discussion Prompts to show that you understand the relationship between Customer Journey Mapping and the elements within Human-Centred Design. When you relate it to the six pillars of experience delivery excellence can you see where there may be challenges?

1. Considering Customer Journey Mapping reflection, to what extent does the solution proposed (the Hypothesis) meet the 3 elements of Human-centred Design(Desirability, Feasibility, Viability)?