the Couch in China EA is a multinational corporation with a proven track record of listening stakeholders in ways that improve relationships and the bottom line. e Swedish company has had success in the United States and, more cently, in China by adapting to local cultural norms. For example, in the ited States, IKEA solicited the concerns of many of its approximately ty thousand in-store customers and even visited some at home. The mpany learned, among other things, that U.S. customers assumed IKEA atured only European-size beds. In fact, IKEA has offered king-size beds