The Course Project for MKTG570 is a research proposal. To begin, you will evaluate how research drives business decisions and identify a business problem to be solved. Next, you'll analyze research designs and data requirements and evaluate sampling designs and data collection methods. With the research outlined, you'll define a target population and sample size, design a research instrument, and analyze the value of both qualitative and quantitative data. Finally, you will derive and present the managerial benefits of the proposed research in addressing the business problem. This section of the project is an evaluation of research instruments, sampling designs, and data collection methods, as well as an assessment and justification of a target population and calculation of sample size. You will also evaluate various research instruments, such as surveys. Submission Guideline: Include the following sections in Draft 2 and use the section titles as headers in the body of your paper. Title page Data collection instrument Target population, sample size, and scaling

Subject: Marketing 570