The Covid-19 Pandemic has changed the business climate and created unprecedented uncertainty in the economy. For some companies, this creates new opportunities (e.g. pharma and health care industries for which demand is rising) for others serious threats (e.g. oil industry where demand has plummeted). Select two well-known and well-documented companies, from either New York Stock Exchange, NASDAC, London Stock Exchange or the Industrial Research and Development Scoreboard (https://ec.europa.eu/jrc/en/news/2019-industrial-research-and-development-scoreboard-eucompanies-increase-investment-amidst-stiff). Assuming you are the CEO, aware of the culture of the company, how would you prepare for the future? Analyse their strategies to assess to what extent they are ready for changes and what they would be expected to do. Use any formal sources you can find (academic articles, company website, economic press) and make sure you reference appropriately. Connect your information about the companies to your theoretical knowledge from Topics 1-5. You can use appendices to corroborate your statements if needed. In particular for each company: 1. Analyse their vision and leadership (15%) 2. Explain how involved they are in research and innovation (20%) 3. Describe their (past and current) innovation strategy (30%) 4. What have been their sources of innovation and how should (or should not) be modified in view of the new challenges (35%)?