The COVID-19 restrictions have hit the entertainment and events industry particularly hard, with lockdowns and subsequent measures to curb the spread of COVID-19 causing the cancellation of live events as well as the closure of theatres, cinemas, parks, etc. As the head of corporate communication in an organization, you are required to organize a virtual event. This is to ensure that the brand is able to engage with its stakeholders.

QUESTION 1

Based on the statement above, propose the following: a)Event name.

b)Briefly explain the event that you propose.

c)Event objectives (list THREE (3) objectives) d)Gantt chart for this event;

e)Event marketing matrix- consist of 4Ps (Price, Place, Promotion, Product;

f)TWO (2) main logistics/platforms- support your answer with critical elaboration;

g)FIVE (5) sources of funding;