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The CPM in the business - to - business ( B 2 B ) context, what model / matrix best describes Fiocca? Customer portfolio that
The CPM in the businesstobusiness BB context, what modelmatrix best describes Fiocca?
Customer portfolio that importantly incorporated the idea of costtoserve into the evaluation of customer value
The strategic importance of the customer, the difficulty of managing the relationship with the customer
dimensional customer classification, costtoserve, net price and relationship value
All of the above
of sales are made to of customers, rule
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