The Customer Part 1: Define wants, needs, and demands. (1 pt) Compare and contrast wants, needs & demands. (2 pts) Part 2: Choose a restaurant or hotel company. Research the company. Based on information provided in the company's website answer the following questions: What company did you choose? Why? (1 pt.) Describe the company. (1 pt) Give an example of a want, a need, and a demand that the company you chose provides its customers? (3 pts) Describe three ways each of these companies tries to satisfy a customers' wants. (3 pts) Give an example of financial, social and structural ties the company provides for its customers. (3 pts) How does the company create value for its customers? Be specific. (1 pt) Part 3: (5 pts) Answer the following question, using the definition of marketing, marketing process and CRM: A restaurant has a great reputation as the result of providing consistent food for over ten years. The restaurant is full every weekend and has above-average business during the week. The manager claims that the restaurant does not practice marketing because it does not need marketing; the restaurant has more than enough business now. Is it true that this restaurant does not practice marketing? Explain your answer thoroughly. NOTE: You may use the question and answer format for this assignment. Write the question. Answer the question in the paragraph below it. Answer each question thoroughly and completely using complete sentences. You must use at minimum of two sources. (2 pts) Use proper grammar, punctuation, and spelling. (3 pts) Use 12 font. Double space. Submit through the drop box. This assignment is worth 25 pts