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The Daily News Journal has approached Martin Keck, Universal's vice president for sales, with a $20,000 annual ad campaign. If Martin accepts the ad campaign,

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The Daily News Journal has approached Martin Keck, Universal's vice president for sales, with a $20,000 annual ad campaign. If Martin accepts the ad campaign, what will change in Universal's operating profit equation? will to $ LINK TO TEXT LINK TO TEXT LINK TO VIDEO LINK TO VIDEO Assume that Martin Keck accepts the Daily News Journal's ad campaign and as a result Universal sells 60,000 jerseys. Prepare the contribution format income statement for the year. (Round per unit answers to 2 decimal places, e.g. 52.75.) Per Unit Click if you would like to Show Work for this question: Open Show Work LINK TO TEXT LINK TO TEXT LINK TO VIDEO LINK TO VIDEO C&C Sports Continuing Problem 2-28 UNIVERSAL SPORTS EXCHANGE Income Statement 52 Weeks Ended February 1, 2017 Per Unit $20.00 Ratio 100% $1,039,500 74% $769,230 62,370 14.80 1.20 16.00 809 Sales Less: variable expenses Cost of goods sold Sales commissions Total variable expenses Contribution margin Less: fixed expenses Selling Administrative Total fixed expenses Operating income 831,600 207,900 116,500 51,500 168,000 39,900

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