Question
The damage toBP'sBeyond Petroleum marketing strategy is not easy to repair. 1.How can BP develop trust?What strategic initiatives should BP undertake? Also, because most BP
The damage toBP'sBeyond Petroleum marketing strategy is not easy to repair.
1.How can BP develop trust?What strategic initiatives should BP undertake?
Also, because most BP products can be viewed as commodities, do you think consumers will avoid purchasing from BP because of its track record and theDeepwaterHorizondisaster?Why or why not?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
