Question
The Daytona Deacons are a minor league, single A baseball team in Florida. As is common in minor league baseball, the marketing and promotions staff
The Daytona Deacons are a minor league, single A baseball team in Florida. As is common in minor league baseball, the marketing and promotions staff routinely try to implement unique promotional concepts to drive attendance to the games. A reality in minor league baseball is that many fans attend games for the atmosphere and the giveaways, not the baseball. A new promotion titled "Orange ya Glad You Came" night was developed for the upcoming season and would include the following: fans encouraged to wear orange colored clothing; special orange flavored concessions; coupons for free creamsicles from a local ice cream shop distributed to fans; a raffle drawing for two free tickets to the upcoming Orange Bowl (an NCAA D1 bowl game held in Florida); and, an orange toss during the 7th inning stretch, where members of the promotional staff throw oranges into the crowd from atop the dugout. Certain oranges will be marked with codes redeemable for prizes and team merchandise, including cash and free game tickets. Assume you have been asked to review this promotion for any legal and/or risk management concerns. What would you recommend? What is the basis of your recommendation?
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