The debate around the term 'globalisation' is based around:

Select one:

a.Local marketing versus global marketing.

b.Adapted country-specific differentiated approaches.

c.Standardisation.

d.All of the above.

The term "strategic drift" refers to:

Select one:

a.The incremental changes an organisation makes over time.

b.Misalignment between the organisation, its market and environment.

c.A means to manage an organisations strategic direction.

d.The result of a strategic plan that attempts to follow the market.

Which of the following is one of the five key international decisions:

Select one:

a.Market selection.

b.Market Mix Decision.

c.Marketing Organisation Decision.

d.All of the above.

In the Hierarchy of strategic objectives, which must the marketing department be aligned with / which objectives are the guiding ones?

Select one:

a.Unique selling propositions (USP)

b.Corporate strategy

c.Critical success factors (CSF)

d.Promotions

Out of the following markets, which is the easiest in which to launch distinctive offerings?

Select one:

a.An existing market.

b.A latent market.

c.An incipient market.

d.All of the above.

When making a decision about market entry, which approach should be adopted for a new service in an existing market:

Select one:

a.Market penetration.

b.Product/service development.

c.Market development.

d.Diversification.

In the 7C's of the marketing mix, 'People' represents what?

Select one:

a.The people who are portrayed in promotional materials.

b.The people we want to attract.

c.Customers.

d.People who represent the organisation.

The 4Cs where introduced because of which criticism of the 7Ps

Select one:

a.There are too many Ps to remember.

b.They are too difficult to implement due to complexity.

c.They are too management focused.

d.They are split between products and services.

In which of the following stages of the product life cycle do the consumer group known as the early adopters tend to buy?

Select one:

a.Decline

b.Growth

c.Maturity

d.Saturation

Which tool introduced in this unit is the best to evaluate a company's product portfolio to understand the stronger and weaker products and allocate resources?

Select one:

a.The product life cycle.

b.Pricing Approaches.

c.The Boston Consultancy strategy matrix.

d.The Boston Consultancy matrix.