The $\_\_\_\_\_$

describes what an organization is doing now, the areas in which it has chosen to operate, and the means by which it competes in those areas. It is a practical; summary of the activities and operations of the firm, with limits on what it will and

The $\_\_\_\_\_$ describes an idealized future that the organization wishes to create for itself. It speaks in terms of key financial and other metrics $($revenues$,$ profits, market share, stock price$),$ products and services offered, organizational culture and morale, and organizational reputation.

The $\_\_\_\_\_\_\_$ is usually a moving target. As an organization gets closer to its $\_\_\_\_\_$

$,$ it redefines it to reflect its constantly changing external environment.