The Ecommerce Proposal will contain the following items. There is no template provided - you should build this proposal document yourself and use these headings as an outline to follow: you are staring your ecommerce website and your Product is Headphones.

Cover Page

Cover page should be visual - include your core value proposition (tagline), the client name, proposal name, your name(s) and date.

Introduction Letter

Your Introduction Cover Letter should include contain an introduction to the proposal and also provide a summary of your plan at a high level and what it will accomplish. Use your sales skills here, mention why your team is the best person to help them. It is recommended that you write this letter at the end after you have built the rest of the report.

Market Information

This section shows your awareness of the current market conditions. This section should include: Target Market, Market Analysis, Competitive Environment, SWOT Analysis, Media/Current Trends.

Sustainable Development Goals

This section will discuss sustainable objectives for your ecommerce business and consideration of the SDG's.

Approach/Proposed Strategy

The Approach and Proposal Strategy will show how you will solve your client's problems. This section should include Unique Selling Proposition, Positioning and Strategy. In this section also provide an eCommerce Presence Map suited to your target market, your strategy above and the product chosen. Fill in the blanks and refer to page 194 in your textbook for more information.

Type of Presence	Your Chosen Platforms	Your Chosen Activities
Website/App
Social Media
Email
Offline Media

Why Did Your Group Choose This Strategy?

Clearly outline why you have chosen the strategic elements. The "why" is very important to give an understanding of your reasoning.

Scope of Services/Fees

This is the section where you will itemize your services and fees. You can obtain realistic fees and pricing from Canadian websites, including Shopify, make sure you individualize your proposal here, where applicable.

About Us (or About Me if individual)

Use this section to tell more about you and why you are doing what you do. Why you will be a great fit for the customer. Clients like to see who will be working on their project. You should include your name(s), job title, photo and a short description of each team member.

Conclusion

Summarize the key information in your report. Develop 3 high quality recommendations

One member of your group will submit the Proposal. The proposal should be a 8-10-page paper, double-spaced. Use 12-point professional font of your choice. The written assignment must include a title page using APA @ Conestoga formatting. Supporting information (graphs, charts, etc.) should be included in an appendix. All information or illustrations included in the appendix must be referenced and discussed in the body of the report.