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The emerging competitive rivalry among motorcycle manufacturers such as Yamaha, Honda, Suzuki, Ducati, and Harley Davidson to name a few may face similar challenges. How

The emerging competitive rivalry among motorcycle manufacturers such as Yamaha, Honda, Suzuki, Ducati, and Harley Davidson to name a few may face similar challenges. How should these manufacturers act and respond to reinforce their strategic position and who do you believe will establish the most attractive market position?

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