The e-recruitment team in GlaxoSmithKline sources for candidates, promotes their online brand and develops on-line recruitment strategies amongst all other sources. The online recruitment facility enables anyone who visits the web site to request to be notified of suitable jobs at a later stage; can save and retrieve personal profiles; and includes the option to e-mail a job to a friend. They can even leave their curriculum vitae in GlaxoSmithKline's database for use by recruiters as and when a suitable vacancy occurs. Such web-based technologies build a database of candidates that GlaxoSmithKline can tap on for current and future recruitment needs. According to GlaxoSmithKline, their statistics to date show that they are reaching an ethnically diverse population of people from all over the world, a feature that is key to a global organization. The best part of e-recruitment is that it is trouble free, fast, and effective. Without doubt, GlaxoSmithKline expects majority of its candidates to be hired through its on-line facility and its reliance on traditional methods to be considerably reduced. 1. What are the technological sophistications made by GlaxoSmithKline under strategy development to meet the current and future requirement needs? 2. Write a short note on the geographical distribution of markets focused by Glaxo SmithKline? 3. What are the advantages of GlaxoSmithKline's e-recruitment strategy? Justify your answer.