The Fairmont Kea Lani in Maui, Hawaii, is a 450-room luxury all-suite and ocean villa resort. Each one-bedroom seaside suite includes a spacious living room, separate master bedroom, and elegant marble bathroom. The property encompasses 22 beachfront acres and includes four restaurants, three swimming pools, a spa, access to golf, and 30,000 square feet of meeting space. The Fairmont's meetings and events facilities can host groups from 12 to 750 and range from an indoor setting in the spectacular ballroom or a conference room to outdoors under swaying palm trees. Visit the Fairmont Kea Lani Web site www.fairmont.com/kealani and view this property from the perspective of the Director of Revenue Management. Consider the seven core concepts of Revenue Management according to Robert Cross and answer the following questions: 1. What and why do you think the two biggest market segments are for this resort? 2. What effects will each of your market segments have on maximizing total resort revenue? Give at least one example for each of your main market segments. 3. Do you think average room rate or occupancy will have the greatest effect on RevPAR? Explain why