The FDA wants to introduce a new label that would show the carbon footprint of companies and their products for consumers under most nutritional labeling. To regulate this into the Fair Packaging & Food Labeling act it will need to be voted on in congress. The brand image of the FDA is important in providing consumer confidence of the federal agency.

If passed into law, what level of personal selling would companies focused on advertising their low carbon emissions need to stimulate the sale of their products? What level of personal selling is needed to guarantee success of their marketing?