Question
The file CompanyA.xlsx gives retention data on a sample of service subscribers. For example, the second person was a subscriber for 6 years and is
The file CompanyA.xlsx gives retention data on a sample of service subscribers. For example, the
second person was a subscriber for 6 years and is no longer a subscriber (still here? = no).
Estimate the service's annual retention rate for a customer and discuss the change of retention rate after
five years. Show all the steps and your analysis.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
