The first 4 questions are related to the following information: You have been hired as the assistant gym manager for 'Fitness for Life', a small gym located in a suburb with a high population of families with children and elderly people. The gym has two squash courts, one outdoor tennis court, one outdoor basketball/netball court, one group exercise room and one weights room

1. Identify two (2) business goals that are SMART and relevant for this type of gym.
2. List four (4) expenses and four (4) sources of revenue for this gym
3. Explain two (2) appropriate types of marketing strategies you will implement relevant to the business goals provided in question 1. Also discuss how you would monitor and evaluate such strategies for continual improvement
4. List and explain two (2) examples of business risks that your gym might encounter and ensure you explain how you would manage such risks
5. When writing a business plan there are some key areas you should cover and include. Provide a list of what you would include in a business plan (a minimum of 6 areas should be provided).
6. Discuss the business term 'Breaking Even'. What factors need to be considered when considering your break-even analysis?
7. Explain why is it important to undertake a SWOT analysis?
8. Discuss two different products you could offer and how variety in their prices can be used to optimise sales and profit
9. Explain why is it important to create a budget in your business plan?
10. Describe the process of market segmentation and why this is important for the success of your business?