The first section of a business plan is the: A) Company Description B) Market analysis C) Executive Summary D) Operating Plan Company Description B) Market analysis Executive Summary Operating Plan Matt would like to open a consignment store for used sporting gear and equipment. He has decided to start his new business from scratch. An advantage of this decision versus buying an existing business is A) predictable cash flow B) less risk C) a chance to create his own identity D) established customers and suppliers predictable cash flow less risk a chance to create his own identity established customers and suppliers have voting rights and receive a vote for each share that they own. They are considered owners of the company although the extent of ownership depends on the number of shares they possess. A) Preferred shareholders B) Bondholders C) Common stockholders D) Derivative titleholders Preferred shareholders Bondholders Common stockholders Derivative titleholders