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The first step in market segmentation is to determine usage behavior assess segment attractiveness determine the basis of segmentation develop segment profiles estimate market growth
The first step in market segmentation is to
determine usage behavior
assess segment attractiveness
determine the basis of segmentation
develop segment profiles
estimate market growth rate
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Project Management in Practice
Authors: Samuel J. Mantel Jr., Jack R. Meredith, Sco
4th edition
470533013, 978-0470533017
