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The first step in the IMC planning process is: communications research developing communications objective an analysis of the product positioning defining the firm's target market
The first step in the IMC planning process is:
communications research
developing communications objective
an analysis of the product positioning
defining the firm's target market
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
