the fixed costs associated with these new customers. Finally, include the lifetime values you computed previously. Divide the final figure by 100 to compute how much a prospective customer is worth. Use the following table as a template to answer the question. You need to figure out how to calculate total costs, total net value, net value per account won and net value per prospect. E F B C D 1 2 #Prospects Large 100 Large, rebate 100 Small 100 Small, rebate 100 3 Pre-sale costs (from the case) 4 # accounts won (from the case) 5 Setup costs 6 Total Costs CLV per account won 7 8 Total net value (CLV - costs) 9 Net value (per account won) 10 Net value (per prospect) (from the case) (from CLV analysis, use answers from Q3)