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The following cumulative concentration (lift) chart presents the performance of RFM on a dataset of 900,000 customers. Based on the information given on the chart:
The following cumulative concentration (lift) chart presents the performance of RFM on a dataset of 900,000 customers. Based on the information given on the chart: What is the top 20% cumulative lift of the model? What does this number mean? How does the model perform compared to the random targeting (blue diagonal line)? Lift Chart 120 100 80 I50 40 Cu mulative Lift (co nce ntratiOn) 20 Random 0 10 20 30 40 50 60 70 80 90 101] RFM CI 25 51 70 81 90 95 97 98 99 1(1)
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