Question
As marketing Manager, chose any two products, services or ideas (existing or new) that you can sell into a new market. 1.new products you are
As marketing Manager, chose any two products, services or ideas (existing or new) that you can sell into a new market.
1.new products you are planning to launch in a new market.
2.Target market description.
3. Features, Advnatages and Benefits (FAB) of the product to the new market.
4.A 4 p's analysis(Product, Price, Place, Promotion) and the position of the product for the new market.
5.A 30-60 second commercial to promote the products or services in the new market. Please provide a LINK.
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Retailing Management
Authors: Michael Levy, Barton Weitz, Dea Watson
4th Canadian Edition
70893209, 978-0070893207
