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The following figure shows the payoff matrix for two firms, A and B, selecting an advertising budget. The firms must choose between a high

 

The following figure shows the payoff matrix for two firms, A and B, selecting an advertising budget. The firms must choose between a high advertising budget and a low advertising budget. a) Firm A's dominant strategy? b) Firm B's dominant strategy? c) A Nash equilibrium is that? Firm A Low High Payoff Matrix Firm B Low 80 65 100 O High O 40 125 65

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