Question
The following income statements illustrate different cost structures for two competing companies: Company Name Kent Trent Number of customers (a) 86 86 Sales revenue (a
The following income statements illustrate different cost structures for two competing companies:
Reconstruct Kents income statement, assuming that it serves 172 customers when it lures 86 customers away from Trent by lowering the sales price to $150 per customer. Sales revenue Variable cost Contribution margin Fixed cost Net income Reconstruct Trents income statement, assuming that it serves 172 customers when it lures 86 customers away from Kent by lowering the sales price to $150 per customer. Sales revenue Variable cost Contribution margin Fixed cost Net income
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