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The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Benson Baird Number of customers (a) 85 85 Sales
The following income statements illustrate different cost structures for two competing companies:
Income Statements | |||||||
Company Name | |||||||
Benson | Baird | ||||||
Number of customers (a) | 85 | 85 | |||||
Sales revenue (a $220) | $ | 18,700 | $ | 18,700 | |||
Variable cost (a $180) | N/A | (15,300 | ) | ||||
Variable cost (a $0) | 0 | N/A | |||||
Contribution margin | 18,700 | 3,400 | |||||
Fixed cost | (15,300 | ) | 0 | ||||
Net income | $ | 3,400 | $ | 3,400 | |||
Required
Reconstruct Bensons income statement, assuming that it serves 170 customers when it lures 85 customers away from Baird by lowering the sales price to $120 per customer.
Reconstruct Bairds income statement, assuming that it serves 170 customers when it lures 85 customers away from Benson by lowering the sales price to $120 per customer.
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