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The following income statements illustrate different cost structures for two competing companies: Income Statements Company Name Benson Baird Number of customers (a) 85 85 Sales

The following income statements illustrate different cost structures for two competing companies:

Income Statements
Company Name
Benson Baird
Number of customers (a) 85 85
Sales revenue (a $220) $ 18,700 $ 18,700
Variable cost (a $180) N/A (15,300 )
Variable cost (a $0) 0 N/A
Contribution margin 18,700 3,400
Fixed cost (15,300 ) 0
Net income $ 3,400 $ 3,400

Required

Reconstruct Bensons income statement, assuming that it serves 170 customers when it lures 85 customers away from Baird by lowering the sales price to $120 per customer.

Reconstruct Bairds income statement, assuming that it serves 170 customers when it lures 85 customers away from Benson by lowering the sales price to $120 per customer.

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