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[ The following information applies to the questions displayed below. ] Johnson and Gomez, Incorporated, is a small firm involved in the production and sale
The following information applies to the questions displayed below.
Johnson and Gomez, Incorporated, is a small firm involved in the production and sale of electronic business products. The
company is well known for its attention to quality and innovation.
During the past months, a new product has been under development that allows users improved access to email and
video images. Johnson and Gomez code named the product the Wireless Wizard and has been quietly designing two
models: Basic and Enhanced. Development costs have amounted to $ and $ respectively. The total
market demand for each model is expected to be units, and management anticipates being able to obtain the
following market shares: Basic, percent; Enhanced, percent. Forecasted data follow.
Computed on the basis of sales dollars.
Since the start of development work on the Wireless Wizard, advances in technology have altered the market somewhat,
and management now believes that the company can introduce only one of the two models. Consultants confirmed this
fact not too long ago, with Johnson and Gomez paying $ for an indepth market study. Sales salaries excluding
commission will be $ no matter which product is sold. The marketing and advertising costs indicated for each
product are incurred only if that product is sold. Other fixed overhead is expected to be the same, regardless of which
product is introduced.
Required:
Compute the unit contribution margin for both models.
Note: Round your answers to decimal places.
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