Question
The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $95 100%
The following information applies to the questions displayed below.]
Data for Hermann Corporation are shown below:
Per Unit Percent of Sales
Selling price $95 100%
Variable expenses 57 60%
Contribution margin $38 40%
Required:
1-a. The marketing manager argues that a $8,400 increase in the monthly advertising budget would increase
monthly sales by $17,000. Calculate the increase or decrease in net operating income.
1-b. Should the advertising budget be increased? YES or NO
2-a. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $3 per unit. The marketing manager believes that the higher-quality product would increase sales by 10% per month. Calculate the change intotal contribution margin.
2-b. Should the higher-quality components be used? YES or NO
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