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The following is Ivanhoe Companys income statement for the past year. Sales revenue $339,000 Cost of goods sold 135,600 Gross margin 203,400 Operating expenses 146,900
The following is Ivanhoe Companys income statement for the past year.
Sales revenue | $339,000 | |
Cost of goods sold | 135,600 | |
Gross margin | 203,400 | |
Operating expenses | 146,900 | |
Operating income | $56,500 |
If the company wants to sell a new product that costs $50 wholesale while keeping the same markup structure, what will be the price of the new product?
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