The following questions are based on the HBS case Diageo: Innovating for Africa case (20 pts).

a)What is Diageo's global strategy?What have they done well in Africa?

b)Discuss the environment Diageo faces in Africa including competitors, culture, pricing, distribution, etc.

c)How is Diageo structured for global innovation, i.e. developing new products?Evaluate this structure, does it offer the flexibility Diageo needs?

d)Was Diageo's emphasis on Project Ramani warranted?

e)Diageo positions itself as primarily a premium brand.Evaluate the decision to develop less expensive beers for the African market rather than focus on its premium brands

f)Looking forward, there are a number of issues Blazquez faces.What advice would you offer him?