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The following represents the opportunity matrix for country X in relation to Australia. Which of the following experience categories has the strongest association with Australia?

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The following represents the opportunity matrix for country X in relation to Australia. Which of the following experience categories has the strongest association with Australia? Country A Aquatic and Coastal Food and Wine City Sport and Adventure History and Culture Natural Beauty Wildlife Association with Australia % of travellers* Size of bubble = Importance for 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 destination choice Experience appeal % of travellers who find experience appealing* (O Natural Beauty O Food and Wine O Wildlife (O Aquatic and Coastal O City

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