Question
The followings are habits that inhibit adoption of a new solution/innovation, except: 1. Need for uniqueness 2.Peer influence 3.Resistance to unfamiliar solution 4.Comfort zones
The followings are "habits" that inhibit adoption of a new solution/innovation, except:
1. Need for uniqueness
2.Peer influence
3.Resistance to unfamiliar solution
4.Comfort zones
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
