The four stages of the Product Life Cycle include all but _________.

Question 9 options:

	Growth
	Decline
	Innovation
	Introduction
	Maturity

With SWOT, Strengths and Weaknesses are External while Opportunities and Threats are Internal.

Question 10 options:

	True
	False

There are four key ways to segment the market. They include all of these except:

Question 11 options:

	Demographic
	Geographic
	Psychographic
	Analytical Assessment
	Behavioral

n the global marketplace, the acroynm BRICS stands for:

Question 12 options:

	Brazil, Russia, India, China, South Africa
	Belgium, Republic of Korea, Iceland, Chile, Saudi Arabia
	Bulgaria, Romania, Indonesia, Canada, Switzerland
	Bahamas, Rwanda, Ireland, Colombia, Spain

When deciding on a Value Proposition, you should consider one or the other of these two strategies:

Question 13 options:

	Answers a and d.
	Differentiation
	Answers b and c.
	Positioning
	Targeting
	Segementation

Brand Identity and Brand Imaging are the same thing.

Question 14 options:

	True
	False

Consumer Behavior is influenced by all of these factors except:

Question 15 options:

	Psychological
	Situational
	Social
	Cultural
	Personal
	Wants and Needs

The three areas of the Supply Chain in the correct order are:

Question 16 options:

	Upstream, Midstream, Downstream
	Midstream, Downstream, Upstream
	Upstream, Downstream, Midstream
	Downstream, Upstream, Midstream
	Midstream, Upstream, Downstream