the fu l focus of marketing VALUE 1 It is not possible to define marketing without the above key concept what a. the marketplace b. a long-term relationship or transaction c exchange (d) selling to customers 2. In the above figure, the "product" is in quotation marks for a reason. Which of the following the definition of a "product" in marketing? a. laws and regulations in the marketplace b. services and goods c. events and places d. ideas and people 3. Applying the above model to Facebook use, we note that you, the Buyer, do not have to o use Facebook. What does Facebook get in return, (the "Value" above), from you? a. nothing since it's free b. communication and persuasion c. a short-term relationship d. information This course is called "Principles of Marketing" -what do we mean by "principle"? a. the rules for how to market using technologies such as Facebook, Twitter, and F b. a fundamental, general, truth about marketing c. the product, price, and place, but not the people involved in marketing d. the most successful marketing practices, which can be copied by other firms "Marketing focuses on the needs of the whereas Selling focuses on the n a quotation from a foundational thinker in marketing, Ted Levitt. Which two wor which describes how a marketing orientation is fundamentally different from a s a. seller, buyer b. exchange, transaction c. corporation, customer buyer, seller