The fundamental determinant of a person's wants and behavior is the person's . Question 8 0 out of 1 points A person's consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior . Question 9 1 out of 1 points When the Marlboro Man was depicted in advertising as a rugged outdoor, tough cowboy type, this was done to establish what is called a . Question 10 0 out of 1 points is the tendency to interpret information in a way that will fit our preconceptions