Question
- The future beyond brands is a marking concept that is intended to replace the idea of brands. The idea was first widely in a
- The future beyond brands is a marking concept that is intended to replace the idea of brands. The idea was first widely in a book of the same name written by Kevin Roberts, CEO of the advertising agency . Watch the video and the paper in the links below and provide your opinion in three hundred words. Do you agree with Kevin about concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
