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The game console market in Mexico is strong, generating $ 1 9 0 million U . S . dollars in revenue for the nation with

The game console market in Mexico is strong, generating $190 million U.S. dollars in revenue for the nation with expected annual growth of 0.18 percent. By 2028, the Mexican gaming console market is expected to reach 500,000 units (Statista, 2024).  Key players in the game console market are Sony, Nintendo, and Microsoft, all leading their respective segments, and having a history of innovation, brand reputation, and large distribution networks (Statista, 2024).  Mexico has increased its game console exports reaching 488 million in 2022 representing a 140% increase since 2020 (Bianchi, 2023). Driving the increased domestic growth in the gaming sector is mobile gaming and the rapid adoption of internet users representing 70.1% of the population aged six years and older (MDC, 2021).  Streaming and e-sports are two major factors spurring the growing demand in the nation, and there is an opportunity to strengthen the Mexican network by localizing closer to the end-users (MDC, 2021).  Connectivity is a concern in the south of Mexico but in the north of the country, the United States is leveraged to provide robust networks to support the gaming growth (MDC, 2021).  To leverage the entire opportunity in Mexico, there must be initiatives to provide connectivity to the south of Mexico.

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