The Gillette Super Mach $5$ is the only razor in the world that provides an extremely close shave without ever cutting the user$$this is due to Gillette$$s patented technology called the $$arc edge.$$ This is something that none of their competitors can match. Their marketers should employ $\_\_\_\_\_\_\_\_$ and $\_\_\_\_\_\_\_\_$ as differentiators and position this introductory product at the highest price, and $\_\_\_\_\_\_\_\_$ position.